If there was a one hour a week task that could make 13x more likely to get sales, would you do it? Of course you would! According to HubSpot’s 2014-2015 State of Inbound Marketing report, marketers who prioritize blogging are 13x more likely to see a positive return on investment.
“We surveyed more than 3,500 marketing and sales professionals at virtually all levels, across all industries and around the world. We asked what they do, why they do it, how they do it, and if it’s working. This report is more than survey data.” source
Check out other interesting marketing stats from the annual report here:
So, how can 1-hour make you more likely to get sales? … Blog more!
If you sit down with an idea in mind, it will take less than an hour to write a 500-1000 word post. Add eye-catching images and make sure you promote it on social media. Not sure how to write a blog post? Check out this workflow:
Here are some of the most popular blog posts I’ve written:
ABC’s of Social Media Marketing (3-Part Blog Series)
7 Amazing Pinterest Stats from the Ahalogy Report
Master List of 50 Pinterest Tips for Business
Simple Tricks for Holiday Marketing
The stats certainly speak for themselves! It’s important to remember though that there’s more to it than writing a blog and hoping for the best. That’s where many people fall out of love with blogging, it’s not a quick win!
You are spot on Rosalind! Quality over quantity for sure.