Unleash Your Marketing Data and Upgrade to Google Analytics 4
You been getting emails from Google for months now about their big GA4 update. But, what do you need to do to prepare?
Truth be told, even I was overwhelmed with learning the new GA4 platform. I’ve been switching back to the Universal Analytics version for months in quiet protest. But, the July deadline is approaching fast and I know YOU all need to know how to do this, so I figured it out for you…
Class is scheduled for Thursday, June 22, 2023
I hope you can join us as we migrate from old analytics to new analytics and create core customer journey reports so you will have data that helps you answer questions like:
- Where do my best website visitors come from?
- Which products pages have the highest conversion rates?
- Which social media platforms are driving the most sales or bookings?
- What marketing strategies are producing the highest ROI?
I look forward to seeing you in the virtual classroom!
PS — Click here to register for class. More details below!
Thursday, June 22, 2023
9:00 – 11:00 AM HST / 3:00 – 5:00 PM ET
Class is held on Zoom
SAVE $50! When you use code EARLYBIRD at sign up. expires June 16th
Here are the FAQs about the GA4 Update:
Google is completely revamping their analytics platform, and it’s replacing Universal Analytics. This is a free tool that is essential to measuring your marketing ROI. In short, they are changing the type of data they collect and how they report the data to you. This means you have to switch to the new analytics platform by July 1st.
The NEW Google Analytics 4 (or GA4 for short) is very different from the standard Universal Analytics in 3 major ways… it provides amazing customer journey insights, it includes PREDICTIVE analytics so you can do better forecasting, and it provides website users with more data privacy. One other MAJOR difference is the reporting. UA, the old analytics, had lots of report templates so it was easy enough to find a report with important info just by clicking around. GA4 requires you to set up custom reports to see the customer journeys and important information about customer acquisition and buying patterns.
Who needs to take action?
Any business with a website should put GA4 to use, but it is particularly important for e-commerce and app owners. If you sell anything (a product or service) from your website, then you should attend this training so you can make sure you get the GA4 platform and your customer reports set up correctly.
What happens if you don’t upgrade to GA4?
By not upgrading to GA4, you’ll miss out on the platform’s enhanced data collection capabilities and no longer collect important data about your website performance. Basically, without upgrading you’re flying blind when it comes to online marketing and ROI.