So you’ve decided to use social media as part of your business marketing strategy. This is a wonderful opportunity to build profitable relationships, collaborate with your fans, and connect with customers.
The first step in using social media for business is deciding which networks you would like to join. As a general guideline, ease yourself into this new marketing venue by choosing just one primary network on which to focus your time and energy. When you feel comfortable, you may want to add up to two secondary networks to broaden your reach.
When choosing which social networks to use for your social marketing plan, you’ll want to consider your goals, your company strengths, and your customers. Below are tips to consider when opening accounts on the top 4 social media networks and a slideshow about “How to Choose the Best Social Network for Your Business”. If you would like to request the full video tutorial for choosing social media sites for your business marketing, please join our email list and send us a request. – – – – – – – – – – – – – – – – >
How to Build a Profile
Facebook suggests groups, businesses, and organizations use Pages instead of personal profiles. By choosing to create a Page, you will have the option of adding specially designed apps and using custom category functions.
Facebook pages are created and managed from a personal Facebook profile. To build a profile, you first need to register a Facebook account by visiting the Facebook sign-up page. [/one-half-first][one-half]
To start tweeting, you’ll need to register a Twitter account.
The sign-up form will prompt you for a username. This is an opportunity to identify your business in 15 character or less. If possible, try to get the same username across all social media platforms. Consistency makes it easier for your fans to find you on any social media network.
Upload a photo and set your custom background to give your page some personality. Complete your business Twitter account with a captivating description that invites users to follow you. [/one-half][clear-line][one-half-first]
Pinterest allows businesses to call attention to their areas of expertise by creating keyword rich boards and pins. Pinning original and valuable content will help establish credibility for your business. Be sure to pin the content on your website, too. This will create a number of backlinks and boost SEO for your site. Learn more about how to use Pinterest for business.
Sign-up your business on Pinterest to get started. We recommend creating at least 10 keyword rich boards to build your presence. Pinterest is fun, but can be distracting. Be sure to manage your time wisely to avoid falling down the Pinterest rabbit hole. [/one-half-first][one-half]
Google+ allows users to create full profiles, recommend content, and share activity. They also offer Google+ Local pages and business pages. You can create and manage a page here. Maintaining an active account involves posting regularly and joining groups.
Social users provide feedback to Google as they +1 and share content. As such, many people believe Google+ has strong SEO value. For a great perspective on Google+ and SEO, we recommend reading Mark Traphagen’s Google Plus SEO: Everybody Talks About It – How Do You DO It? [/one-half][clear-line]