Social media marketing is a big buzz word among business owners these days –and rightfully so. Marketing is about clearly communicating a message to potential customers and social media is a fantastic platform to do just that. Social media is a newer means of communication and it’s in constant flux. Just last month, Facebook (who […]

Holiday Hashtags Gifts. Sales. Parties. Visitors. Decorating. Hosting. Planning. There’s so much to think about this time of year! To help simplify your holiday marketing, we’ve put together three simple yet powerful ideas for social media marketing during the holidays. 1. Use Holiday Hashtags Hashtags are placed in social media posts to help readers find […]

Mark your calendars! I’m hosting a free class at the Maui County Business Resource Center this week. Here are the details: Topic: ABCs of Social Media Marketing Date: Thu, Sept 7, 2017 Time: 12:00 – 1:00 (Q&A til 1:30) Location: Maui County Business Resource Center (near Whole Foods in Kahului) RSVP: (808) 270-5770 This is a presentation […]

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There are 6 key elements that all effective social marketing plans should include. 1. Company Vision The first step in writing a marketing plan is identifying a clear and complete company vision. Your company vision influences your plan. It includes your company mission statement, grand vision, and describes your brand identity/company culture. 2. Goals Understand how to properly set goals. The […]