Using the Facebook Pixel

Welcome to lesson 10 in the Clicks + Conversion Classroom. In this training, you’ll learn

• What is a Facebook Pixel and why is it important?
• How to create a Facebook Pixel
• 2 ways to install a Facebook Pixel on a WordPress website
• How to check if your pixel is working
• How to create customer audiences based on your website visitors

There are two videos in this lesson.

PART 1   |   Video Length: 12 Minutes

Not using WordPress? Here are instructions on installing the Facebook Pixel on a Squarespace or Wix website.

To add the code to your Squarespace Site:

1. Log into your Squarespace account and click on Settings.
2. At the bottom of the left-hand menu, click on Advanced.
3. Click on Code Injection.
4. Paste the Pixel in the box under Header.

To add the code to your Wix account:

1. Click here to sign in to your Wix account.
2. Hover over the user panel at the top right and click Domains.
3. Click the expand arrow next to the relevant domain.
4. Click the Remarketing tab.
5. Paste the pixel ID in the text box under Facebook custom audiences.
6. Click Submit.

PART 2   |   Video Length: 8 Minutes